Apparel

Our brand was founded with the belief that fashion should not only be about making a statement, but also about celebrating and preserving cultural heritage. That's why we've taken inspiration from the rich history and culture of Armenia for our designs.

Our clothing is made for the modern man who isn't afraid to stand out and make a statement with his fashion choices. Whether you're at the office, out with friends, or hitting the town for a night out, our clothing is designed to elevate your style and make you feel comfortable, confident and unstoppable.

But our brand is about more than just looking good - it's about honoring and preserving the traditions of our ancestors. Each piece in our collection is inspired by a specific aspect of Armenian history or culture, and we work with skilled artists in Armenia, to bring these designs to life.

As a brand, we're committed to creating fashion that not only looks great, but also has a positive impact on the world. We believe that fast fashion has had a devastating impact on people and the environment, and we're dedicated to offering a more sustainable alternative. In fact, the fashion industry is one of the largest polluters in the world, second only to the oil industry.

By choosing to support our brand, you're not only investing in high-quality, fashionable clothing - you're also supporting sustainable fashion practices that are better for the planet and for the people who make our clothing. In addition to reducing our carbon footprint and minimizing waste, sustainable fashion also helps to promote economic sustainability in the communities where our clothing is made.

In a world where fast fashion often comes at the expense of people and the environment, our brand offers a more sustainable and meaningful alternative. So not only will you look and feel great in our clothing, but you can also feel good about the impact your purchase is making. Join us in celebrating and preserving Armenian heritage through fashion.